The client needed a credible digital catalog for a complex range of ophthalmology equipment used by doctors, clinics, and procurement teams. Product specifications, manufacturers, certificates, service information, and consultation paths had to remain clear across multiple equipment categories. The existing workflow also needed a direct connection between website enquiries and the sales team's CRM, while allowing staff to maintain products and content independently.
I designed the full user experience in Figma and built a responsive Webflow website with CMS collections for products, eight equipment categories, brands, specifications, and editorial content. I created clear category and product-page journeys, connected enquiry forms to the client's CRM, and completed on-page SEO, responsive testing, production QA, and deployment. The finished system helps specialists evaluate equipment while giving the client a practical platform for catalog management and lead processing.
Oleksii translated a complex ophthalmology catalog into a clear, professional Webflow website. He handled the design, CMS, CRM integration, and launch carefully, giving our team an easy way to manage products and enquiries.
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